From the team behind Sushi Daily, comes Kelly’s Market – an in store market front that houses ready-to-eat and heat-at-home food, covering cuisines from around the globe, in the form of cuisine specific sub-brands.

Our challenge was to create a spatial design for Kelly’s Market to house each of the sub-brands sitting inside it, which spoke to the shared values that unify them, whilst also adding authenticity to each sub-brand’s cuisine.

We created a modular system that could be rolled out across superstores in the UK, with a clear distinction between the working kitchens and the customer interaction areas. We drew influence from the clean lines and raw materials of Japandi, as a nod to the primarily Asian cuisines on offer.