Kelly Deli CSR campaign
Location
United Kingdom campaign
Kelly Deli believes in democratising of Sushi to make it accessible for all to enjoy around the world. For people to eat better and live better. The brand also believes in making the world a little better so took on the challenge of exploring how they could reduce their impact on the planet, improve the lives of people around the brand and ensure the product is sustainable and ethical.
Services
Strategy
Branding
The first film explores the brands impact on climate change and how it plans to reduce the impact on the earth.
Using brand language, new illustrations, patterns and content were created to build a world that allowed the storytelling in a way that was energetic and had pace.
A mix of characters, patterns and environments were developed to bring the Kelly Deli world to life.
The project was so successful in the UK, it was translated across multiple languages and seeded globally.
“CellarDoor helped us communicate on our new CSR commitments through a fun and creative video clip. We had amazing feedback from board members, to colleagues, partners or retailer. Thank you for the amazing work, I would definitely recommend Cellar Door for their flexibility, positive attitude and creativity.”
Celine Ricord, Corporate Responsibility Manager
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studio@cellardoorcreative.co.uk
(+44) 1242 517 324