Harris + Hoole Summer campaign
Location
United Kingdom campaign
There is perhaps no greater luxury than a sunny walk with a cup of coffee clasped firmly in hand. And that luxury feels particularly acute this summer after months spent in lockdown. The little freedoms and much-missed rituals that many are reaching for as the country heats up, are things that many of us took for granted pre-lockdown.
Services
Strategy
Brand communications
Digital
To celebrate the opening of coffee shops and the onset of summer, the team created a campaign for Harris and Hoole which tells customers it is open for business again. Using hand crafted paper leaves and flora, a studio-made set and a design system that allows the artwork to adapt as the campaign evolves.
At the heart of this campaign is the recognition that summer isn’t over, that, after months in lockdown, you can still head out and experience the simple joy of a sunny stroll and a cup of coffee.
A campaign such as this feels particularly poignant as the hospitality industry became arguably one of the hardest hit as the lockdown extended. The emergence back into the world was a key moment for many businesses so these designs serve as an eye-catching reminder of what people were missing.
Using the resources available to the studio, a campaign was created in the heart of UK lockdown and celebrates the craft and creativity through vibrant summertime style.
“The campaign is not simply a statement that Harris and Hoole is open for business again, but, for us at least, a reminder creativity can overcome more obstacles than budget.”
— Duncan Parkes, Creative Director CellarDoor
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