Heat and Eat
Location
United Kingdom campaign
Crisps are eaten cold, right?
Not if you work at Fairfields Farm. By looking at the American culture of eating chips during the big game or at barbecues, the team stumbled across the notion they could heat the crisps and provide a dressing to make this once humble playground snack into an indulgent experience to be shared.
Welcome to the world of Heat and Eat.
Services
Strategy
Branding
Sometimes strategic insight tells you what direction to go, other times it is staring right at you
The principles of the product and its brand ‘Heat and Eat’ is so simple. The monosyllabic nature of the name came to define the entire language and tone of voice whilst in turn helped shape the entire creative concept. Combining art from the Palaeolithic era and early man aesthetic, with a staccato narrative, the world of Heat and Eat celebrates the simple things.
The front of pack uses simple cave inspired illustrations showing the catching and worshipping of the humble potato, with a single crisp being roasted on a spit in a microwave. The visual language tells the full story whilst characters provide the base for ongoing messaging and marketing.
Cave inspired illustrations for the base pattern of the packaging, creating the character, the whimsy and fun.
Extending the brand language to the back of Pack, the instructions are delivered in single words with the cave paint character coming through. The proposition “Man make fire because hot food good” is the foundation to the brand.
Flavour variants.
The truth is, food should be fun. Snacks like Heat and Eat are about bringing people together. This packaging encapsulates the belief that not everything we consume needs to be serious or packed with pseudo benefits, but rather just bring us a little joy once in a while.
Like what you see?
Don’t be a stranger.
studio@cellardoorcreative.co.uk
(+44) 1242 517 324