Tubby Toms

Location
United Kingdom campaign

Tom is the MVP of hot sauce. Making offbeat, on-trend flavours in his own signature way. Working with Tom we developed a range of limited edition sauce packs to reflect his roots, unique character and his own approach to cooking and marketing.

Services
Strategy
Branding

The limited edition bottles were designed using expressive kinetic typography that was as explosive as the product. Experimenting with old school cut and paste techniques and photocopying created a raw layering and detail impossible to achieve on the computer, reminiscent of the skate / street culture to which Tom surrounds himself.

Working with Tom we developed three limited edition custom sauce packs that were designed to bring out the flavour profile of the ingredients.

Designs were created using cut-and-paste and analogue philosophy, combined with digital production and spirit that believes if a flavour is going to hit you in the face, so should the packaging.