Wicked Crab
Location
Mall of The Emirates, Dubai
Wicked Crab is a new high quality casual dining experience in Mall of the Emirates, from the team behind Aprons and Hammers. Living in malls and busy urban areas, the brand operates fast table service, served by the bucket and on trays. The brand is an ode to laid back Californian crab shacks. Wicked Crab offers messy delicious food for fingers.
Services
Strategy
Branding
Interior design
Interior artwork
The brand mascot is a not-so-wicked crab. A shy character, he is at his best when he is discovered, never one to try to steal the spotlight. You may see him be hiding in the ocean on our packaging, hanging within the restaurant or simply strolling through the menu.
The brand layers playful typography, bold textural collages and patterns. Every element aims to capture the spirit of California – ocean washed, positive and laid back.
The brand world is expanded to the instore environment, where the brand voice is captured in custom artwork and graphics, that elevate the brand to being champions of art.
“CellarDoor just got us! They saw our vision and not only did they bring it to life, they pushed us to make it even better than we imagined.”
Tactile Food.
Like what you see?
Don’t be a stranger.
studio@cellardoorcreative.co.uk
(+44) 1242 517 324