O-Water
Location
United Kingdom campaign
No&More was an infused water that was struggling with its identity. Unique to the market it has all the benefits of water with a subtle flavour profile.
The owners wanted the brand to better reflect the values they held, and and design that helped elevate the product. With consumer insight in hand, it was apparent that the brand and name were not resonating with customers and it was time for a change.
Services
Strategy
Branding
Brand Identity and Packaging
O-Water was designed to highlight the craft and quality of the water. Carefully layering hand drawn illustrations, set against a muted clean colour palette to perfectly reflect the natural delicate flavour profile of the product. Graphic structure provides a framework that allows the brand to speak clearly, whilst the hand drawn ingredients create detail and depth to the pack.
In a market dominated by sugary flavoured waters, the goal was to create a brand that could highlight its taste without overpromise of intensity.
A little difference makes all the difference.
The founders care deeply about the integrity of the product, the process they have developed to create a subtle flavour whilst remaining completely PH neutral. To ensure this care was echoed through, we hand etched illustrations that were layered and overprinted to build the profile of each product.
Each illustration, symbol, icon or piece of type has been carefully crafted to ensure the integrity of the brand and its values were extracted and bought to life. The messaging was precisely researched to ensure it was clear and resonated with the target audience.
The craft of the brand
The drive, passion and attention to detail of the founders in the making of this product was echoed in the design of each element within the branding. From etching illustrations, submerging typography or stamping icons - authenticity was the central goal.
The goal is growth
Within only 6 months of the shift in design and name, the brand has successfully gained listings within Waitrose&Partners across the UK, and in Carrefour throughout France, with no additional support in marketing spend.
National listing in
Carrefour, France
National listing in
Waitrose, UK
Introduction of
sparkling range
“we have had so much positive feedback on the design. Christine and I are so grateful for all the work you put into it. WE LOVE IT!!”
extract from email — Gemma Pond, Founder
Like what you see?
Don’t be a stranger.
studio@cellardoorcreative.co.uk
(+44) 1242 517 324