Dough
Location
Global campaign
Dough is a youthful delivery only concept born in the heart of Dubai. Positioned as a young, dynamic, honest brand to challenge a stagnating market dominated with global franchises or ‘authentic’ Italian artisanal pizzeria’s.
Dough is a celebration of the finer things in life - friends, family and food. Because you don’t need a silver fork to eat well.
Services
Strategy
Branding
Interior artwork
As a delivery concept brand, Dough is digitally native, the branding is dynamic and active, with motion being a key component of the strategy. Through animation, kinetic lettering, and a background shape that morphs, extends and contracts as fluidly as the dough it represents the brand lives naturally in both the physical and digital world.
It is the backbone of every good pizza. The vehicle for flavour, the crunch, the tear, the chew. With a 96-hour proving process and perfectly honed wood-fire cooking process, one thing is for sure - these guys take their dough seriously.
The brand and packaging is a celebration of the soft, squidgy, morphic form of dough. The abstract background behind the logo changes and adapts as the dough itself does.
The packaging labels are type led, playful kinetic lettering that has movement even when printed. The brand does not take itself too seriously, but celebrates a life of colour and flavour.
Yesterday I really wanted to eat pizza.
Today I am eating pizza.
Follow your dreams.
Like what you see?
Don’t be a stranger.
studio@cellardoorcreative.co.uk
(+44) 1242 517 324