1762
Location
DIFC, Dubai
1762 is a “fiercely independent” brand offering deli-style breakfasts and lunches in key strategic locations around Dubai’s ever-expanding business districts. Nestled in the heart of Dubai’s bustling International Financial Centre, one of the brand’s established stores is seeking to reinforce their independent credentials by simplifying and reestablishing its branding and interior design offerings. A simple and honest approach allows for store replicability as the brand continues to challenge and propel Dubai’s deli scene.
Services
Strategy
Branding
Interior design
Interior artwork
Clean, not clinical. Curated, not eclectic. By retaining and accentuating core identifiable elements such as the 1762 logo and subtly revamped “core green”, the brand will become the beacon. White hexagonal tiles, green square tiles, brushed stainless steel, brushed brass and white painted micro cement harmoniously marry up to existing brickwork and concrete columns allowing the space to become a canvas for the brand's voice. This voice is no more prevalent than in the distinguishable concrete arch and powder coated ‘crittall style’ coffee hatch which are finished in 1762’s iconic “core green”.
Unique and individual pieces of furniture that each have their visual identity seamlessly compliment the curated menus, murals and artworks that adorn the store's tonal walls, once again positioning 1762 as a “fiercely independent” business.
Like what you see?
Don’t be a stranger.
studio@cellardoorcreative.co.uk
(+44) 1242 517 324